The popularity of podcasts has skyrocketed in recent years. Worldwide, podcast listeners now exceed 464.7 million, projected to reach half a billion by the end of this year.
Both listeners and advertisers can benefit greatly from these unique and efficient mediums. This give company decision-makers a great chance to reach their target audiences, promote their brands, and establish themselves as thought leaders.
PR podcasts cater to various topics and businesses, making it a great medium for those who are often on the go, have a lot on their minds, and love to learn.
While podcasts like Jay Shetty Podcasts and A Better You Podcast have amassed millions of listeners, very few have achieved the same degree of success. Actually, a few hundred people may subscribe to a typical podcast. And getting a regular guest role on a podcast with such a large audience is something only a few professionals are likely to be able to do.
Even while some podcasts have hundreds of thousands of listeners, those with smaller, more targeted audiences may still do the trick if they attract the customers you’re looking for.
So, why are PR podcasts important for your business?
1. Media Warm-up
Executives with little to no media experience would benefit greatly from practicing on a podcast with a small audience before tackling more popular publications and interviews. The speaker is free to experiment with answers and important messages since most PR podcasts are formatted in a conversational tone. In this way, the visitor may see what the audience finds interesting and adjust their answers accordingly for similar possibilities in the future. Practice makes perfect, so keep that in mind!
Since the medium is informal and conversational, you may try several ways of addressing important subjects to find out what people respond to. When done well, an interview on a podcast with a smaller audience may be a springboard to pitches to bigger podcasts or news sites.
If done properly, PR podcasts interviews are a powerful tool for outreach; however, you must exercise caution when choosing your targets, prepare the necessary time, and inform your customers and prospects about any podcast interviews you undertake.
2. PR Podcasts are a Business Asset
Podcasts may help spread the word about your company in addition to more conventional methods of publicity like press releases, news articles, and social media. Thanks to the explosive expansion of the medium, industry executives and authorities have used podcasts as a news-collecting tool. During podcast interviews, they often share and analyze trends, announcements, and forecasts.
You may use podcast interviews in different ways. Your debut on the podcast is only the beginning, even if the first viewership is modest. Posting the podcast link on your web page or social networks, including it in a newsletter, or sending it to a prospect will greatly increase the viewership after it airs.
